The world may be getting warmer, but it is not getting much wetter. It quaffed 249 billion litres of alcoholic drinks in 2014, a modest increase of 1 billion over the preceding year. When measured by intake per head of the drinking-age population, consumption is down a little from a peak of 56.6 litres in 2012 to 55.4 litres in 2014. People in rich countries are the ones imbibing less—a moderation that has not (yet) been matched by a corresponding binge in emerging markets. India, for instance, is the ninth-largest alcohol market, yet consumption per head is low. Small wonder that drinks companies see an enormous market waiting to be tapped.
via www.economist.com
For the metrically challenged, 55.4 litres* is 14.64 gallons.
According to the graphic, beer makes up about 41 liters per year…which is 10.83 gallons…which is 1,386 ounces…which is 115.5 beers…per year?
Pffft.
For me and John, that's a good weekend.
*litres? The author must have graduated from Centre College!
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