Environmental Economics

Just sayin':

UPDATE:  For crap's sake (thanks for point his out Mauricio R.), somehow I missed the environmental hook to the story:

The beer will come in 22oz bottles and contain 6.3 percent alcohol. Additionally, the beer collaboration will benefit an organization called "Protect Our Winters," which helps fight the effects of climate change on mountains. No word yet on if drinking the beer will be like chugging ice cream.