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Planning on proudly displaying the bumper sticker to get the social esteem benefits?
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I got all the “warm WTP” (Interis and Haab, 2014) I need via this post!
References:
Interis, Matthew G., and Timothy C. Haab. “Overheating Willingness to Pay: Who Gets Warm Glow and What It Means for Valuation.” Agricultural and Resource Economics Review 43 (2014): 266-278.
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