The winless Jacksonville Jaguars have released their own strategy to increase ticket attendance to this week’s game and prevent
a blackout: free beer.
The NFL club is entering its fourth week against the Indianapolis Colts, and in an effort to draw fans to EverBank field they have taken to Twitter to announce: “2 free drinks for next 2 hrs” with a ticket to this Sunday’s game.
Economic lesson for the day: there's no such thing as a free beer. The only fans affected by this promotion are the marginal fans (marginal in the economic sense) who were less than two stadium beers away from attending the game in the first place.
And doesn't beer cause blackouts? Not prevent them?
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