The CNNMoney headline reads: Gasoline prices drag down retail sales.  So I thought we were going to get some facts about how high gas prices cause consumers to spend more of their income on gas, due to it's relative price insensitivity, and less income on other goods for which the demand is more price sensitive.  It would be a nice simple illustration of own-price and cross-price elasticities that I can add to my arsenal of examples for econ 101.  But then I read the story…

Gasoline prices dragged down consumer spending for the third month in a row, according to a government report out Monday.

Overall retail sales in June fell 0.5% in the month, according to a Commerce Department report. The decline came as many were expecting growth, with economists surveyed by Briefing.com expecting growth of 0.2%.

Gas prices declined steadily throughout the month, hitting a low of $3.41 a gallon at the end of the month. Prices hadn't been that low since the beginning of January. Gasoline stations' sales fell 1.8% during June.

via money.cnn.com

Huh? 

Gas prices fell and retail sales fell? 

And gas sales fell?

How then did gas prices drag down retail sales? 

What am I missing?

Did other prices rise?  If so, then I might argue that the price of other goods dragged gas sales (since gas prices fell AND gas sales fell).

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  1. PaulS Avatar

    Can you say “narrative fallacy”? Seems like when anything at all happens, the media feel compelled to make up a complicated causal story. Doesn’t matter very much whether the story is true – or even whether the story is too far off the wall to be characterized along the lines of true or false.

  2. Matthew Hunt Avatar

    It’s not a “supply and demand” story at all… gasoline sales are a part of “retail sales”, not an external factor. So they’re just saying that the gasoline sales component dragged the overall index down.

  3. Ironman Avatar

    There could be several theories that the media is considering here:
    1. Economic gravity!
    2. People who sell gasoline also buy things at retail. Therefore, since they’re selling less, they’re also buying less. It’s logic!
    3. People who sell gasoline are evil and are responsible for causing all bad economic trends, like falling retail sales. If they can’t sell gasoline, they won’t let anyone else sell their things!
    4. Those “Warning: Falling Prices” signs at gas pumps and retail stores are scaring too many consumers away, because they are in fear for their lives.

  4. Tim Haab Avatar

    Matthew:
    The headline is gas PRICES drag retail sales down.
    Supply and Demand is the interplay between prices and quantities in a market. Any story about prices and quantities in a market (like this one) is a supply and demand story.

  5. Matthew Hunt Avatar

    Tim, I’m not following your confusion.
    1) Gas prices fell.
    2) Therefore, gas sales fell. (People buy an approximately constant amount of gasoline per month, so when prices fall considerably, the sales–in dollars–also fall.)
    3) Consumers did not spend 100% of their gasoline savings on other retail products, so the decrease in the gasoline sales component of “retail sales” was not offset by increases in other components. Therefore, overall retail sales fell.

  6. Tim Haab Avatar

    Matthew, so retail sales increase when gas prices rise?

  7. Tim Haab Avatar

    Matthew, I can partially see where your coming from…when prices fall and demand is inelastic, total revenue (sales) falls. So lower gas prices will decrease total gas sales. But I’m having a hard time wrapping my head around the contra-argument that higher gas prices would be viewed as a boost to retail sales.

  8. Matthew Hunt Avatar

    Tim, yes, that’s my understanding. Gasoline sales are a component of retail sales, and sales of gasoline are measured in dollars, not gallons.
    See, for example, the second chart here.

  9. Matthew Hunt Avatar

    If someone wrote “Energy sales increased this month due to higher gas prices”, I doubt you’d find that surprising. Because you naturally think of “gasoline” as a part of “energy sales”.
    You don’t naturally think of “gasoline” as part of retail sales–you think of Walmart and Best Buy. But it is, in fact, a part of the “retail sales” index, and that’s what the story was reporting on.

  10. Tim Haab Avatar

    OK Matthew, I’m starting to get your arguments now (I’m a little dense in the summer as I spend way too much time in the sun), but here’s where I’m still struggling to wrap my head around things. In the link you post there is this: Consumer confidence has a strong impact on retail sales. In this next chart gasoline prices lead retail sales by one month. It is apparent that a loss in consumer confidence as gas prices rise coincides with a loss in retail sales.
    So now we have retail sales declining whether gas prices rise or fall?

  11. Matthew Hunt Avatar

    Tim, Frankly, I was just looking at the chart, which shows a strong positive correlation between retail sales and gas prices. I don’t understand how the author’s claim “It is apparent that a loss in consumer confidence as gas prices rise coincides with a loss in retail sales” is supported by the chart.
    (It makes sense that high gas prices are correlated with poor consumer confidence–people “want” to buy things that aren’t gasoline, and their survey responses presumably reflect that.
    And if they plotted “retail sales ex-gasoline”, I would expect that to decrease with increasing gas prices as well.)

  12. rjs Avatar

    add this to the mix: consumers are putting an annualized 11% more on plastic:
    http://www.federalreserve.gov/RELEASES/g19/Current

  13. kschoengold2 Avatar

    Are they measuring sales in total revenue instead of quantities? Decreased revenue would make sense with lower prices and inelastic demand.

  14. EcoCommercist Avatar

    Gas sales dropped, so people could not drive to the store to buy things – that was a drag. Or it could be that other comment that the media says stuff.

  15. Timtaylor Home Avatar

    Surely it’s just that the US economy is going down the toilet… but I’m not a macroeconomist… then again those economists surveyed had the wrong sign on growth, so they don’t know what is going on either.

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